A supplier's public reputation is a risk signal. Negative press about an unpaid subcontractor, an ACCC investigation, or a founder's past doesn't show up in ABN checks — it shows up in the news. Media Intelligence surfaces it automatically, before the invoice lands.
ABN data tells you if a business is registered. It doesn't tell you what the press has been saying about them for the past three months.
ABN data shows active/cancelled. It doesn't show that this supplier's director was interviewed last week about unpaid subcontractors in a Herald Sun investigation. Media coverage is a parallel risk signal that compliance tools ignore.
ACCC press releases, Fair Work enforcement coverage, industry trade press — these signals are public, searchable, and timely. Without automated monitoring, they only reach you through word of mouth.
A franchise location named "Woolworths Northland Pty Ltd" shares all the reputational risk of the Woolworths brand. Media Intelligence traces the parent brand automatically and surfaces relevant coverage from the group level down.
We don't just search your supplier's legal name. We strip legal suffixes, identify the brand, and detect if it's a chain location — then search at every level. "MCDONALD'S AUSTRALIA HOLDINGS PTY LTD" becomes "McDonald's", which becomes the parent for "McDonald's Carindale".
The Global Database of Events, Language and Tone monitors news in real-time across 65,000+ sources globally, including all major Australian outlets — ABC, AFR, The Australian, SMH, The Guardian AU, Herald Sun. Coverage is balanced — no single outlet's editorial bias is applied. Each article includes a machine-generated tone score.
GDELT assigns a tone score from -100 (very negative) to +100 (very positive) to each article. We combine this with keyword enrichment — fraud, penalty, ACCC, breach, recall, conviction — and aggregate across all articles. When 60%+ of recent coverage is negative, the tile flags WARN automatically.
GDELT's crawler prioritises major outlets. Google News AU RSS supplements with AU-specific regional and trade press that GDELT may index less frequently. Both run in parallel; duplicates are merged by headline similarity. Neither source dominates.
The media tile is step one. The full vision is a dedicated Media Intelligence workspace where procurement and compliance teams can build entity watchlists, set coverage thresholds, and receive morning briefings on their entire supplier ledger — before anyone picks up the phone. Think Media Monitors, built for due diligence rather than PR, priced for teams not enterprise contracts.
Persistent monitoring for up to 500 suppliers. Morning digest email when coverage changes.
Automated daily media summary of all flagged suppliers, ranked by tone severity.
90-day trend data, coverage volume charts, and tone trajectory over time per entity.
Integrate into procurement workflows, ERP systems, or compliance platforms via REST API.
GDELT (Global Database of Events, Language and Tone) is an open-source project that monitors news coverage in real-time across 65,000+ sources globally. It includes major Australian outlets — ABC, AFR, The Australian, SMH, Herald Sun, The Guardian Australia — alongside trade and regional press. It's free, unbiased in aggregate, and includes machine-generated sentiment scoring that commercial tools charge thousands of dollars per month to replicate.
NA is normal for private companies, B2B suppliers, and sole traders without a public profile. A small plumbing business with one employee has no news coverage — that's expected, not a red flag. NA simply means we found no relevant coverage in the past 30 days across our monitored sources. GDELT primarily indexes English-language outlets; coverage of very small or niche entities is limited.
WARN fires when 60% or more of recent articles contain negative tone signals — either via GDELT's machine tone score or keyword matching against our negative signal list (fraud, penalty, ACCC, breach, recall, conviction, court). WARN is a prompt to read the headlines and investigate further, not an automatic risk flag. Context matters: a construction company with 3 articles about an industry-wide wage strike may trigger WARN even if the coverage doesn't relate directly to them.
Google News personalises results for regular users, but the RSS endpoint we query is not personalised — it returns algorithmic rankings based on the search query, scoped to AU. We use it specifically for Australian regional and trade coverage that GDELT may index later. GDELT is the primary source; Google News is supplemental. Because both run in parallel and results are merged with deduplication, neither source dominates.
Recent ACCC, ASIC, and Fair Work enforcement actions — the same sources Gumshoe indexes as first-class signals in every supplier check.
Media Intelligence is built into every Gumshoe verification. Run a free check now and see the 30-day media snapshot alongside the full compliance picture.